Easy Money

What do you notice about this type of marketing?
The main thing i have noticed from this type of marketing is that these "influencers" are making easy money. This new trend in advertising doesnt show up in the traditional media like everything else. It is blowing up and not slowing down. These influencers are mostly in their twenties and have attracted a huge base of followers on their social networks. But how do they make money? Logan paul for example promotes products to his online followers. He gathers online data and reaching out to the most covered demographic which is the young generation. The big companies and brands around the world go to logan in order to get him to help them sell their products to younger generations.

What strategies are they employing?
I believe that there are four main strategies that these influencers are employing. 

  1. Define your online audience: This type of marketing first starts out by identifying your target customer and understanding how they discover, evaluate, and decide to buy.
  2. Discover the right influencers: They need to find people who produce and share content that could impact their business or the buyers decision.
  3. Monitor influencers for oppurtunities: They need to listen to companies and figure out how making videos for them could help both your own wealth and the companies wealth.
  4. Take action and engage: The big companies come to the influencers and they start to build trust and start a campaign in order to build wealth through the influencers online videos to the public.
What role do these influencers play in marketing?
The main role that these influencers play in marketing is getting companies products out to the public through their famous videos. For example, Logan Paul recently did a dunkin donuts video in a New York park that resembled that he drank and said this is his go to coffee. Their marketing techniques are really towards getting into to the heads of the youths of the world. If companies want to get their product out to the youth but dont know the best way to get to them, they will go to these influencers and have them advertise their products in the best ways possible that will stand out to the younger generations. These influencers play a huge role in marketing because they are helping the companies future income and also becoming more popular while making these product videos.

How does the use of marketing perspective impact the relationship between the company and consumer?
I believe that marketing perspective can impact the relationship between the company and the consumer strictly through brand loyalty. Once the influencer distributes the videos to the public and the publis sees that this product is worth buying, it can create a sense of trust between the consumer and company. And once the consumer buys the product they will be able to see that they made the right decision on going with the product advertised. Once the consumer gets a sense of trust with the company, they will become a loyal customer and use them for future reference when they need something new. And the companies can say thankyou to the influencers that got their videos out to the public and said nothing but good things about them.

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