Easy Money
What do you notice about this type of marketing? The main thing i have noticed from this type of marketing is that these "influencers" are making easy money. This new trend in advertising doesnt show up in the traditional media like everything else. It is blowing up and not slowing down. These influencers are mostly in their twenties and have attracted a huge base of followers on their social networks. But how do they make money? Logan paul for example promotes products to his online followers. He gathers online data and reaching out to the most covered demographic which is the young generation. The big companies and brands around the world go to logan in order to get him to help them sell their products to younger generations. What strategies are they employing? I believe that there are four main strategies that these influencers are employing. Define your online audience: This type of marketing first starts out by identifying your target customer and understandin